TikTok x CMRRA
CMRRA is working with TikTok to deliver new revenue streams for music publishers and self-published songwriters.
The multi-year partnership agreement between CMRRA and TikTok is for the collection of digital mechanical royalties in Canada. This means that music publishers and self-published songwriters who own music copyrights to songs that are streaming in Canada are eligible to collect from this new line of business. The licensing agreement sets up a forward-looking partnership and also accounts for TikTok’s past use of songs on the platform.
“TikTok’s integration of music with video has created a new opportunity for music creators to engage users from around the world. Not only has the platform fueled new song discovery but it has given classic songs new life. The activity has swelled outside the platform, directly impacting increased consumption across all media. CMRRA will continue to support new technology platforms that seek to properly license music, ensuring rightsholders are compensated” said Paul Shaver, President of CMRRA.
“We are thrilled to enter into this agreement with CMRRA in Canada, to connect music publishers and artists to new audiences and enable song discovery through the power of TikTok. Given the ever-changing music industry, we’re committed to working together to create new revenue opportunities and offer an innovative way to reach fans,” said Jordan Lowy, Head of Music Publishing Licensing and Partnerships, TikTok.
Ready to get started?
If you’re already a client, simply download the TikTok addendum here and submit your completed form below.
If you’re not yet a client of CMRRA, download our entire affiliation agreement here and submit your completed file to registrations [at] cmrra [dot] ca
A complete TikTok FAQ section exists here to help anticipate your queries and guide you through this new service.